SEO tips, Casino Website – As the owner of an online casino website, it’s your job to figure out how to market it so you can get new players and more exposure on a regular basis. Without a constant influx of players, your website will remain stagnant and you’ll have a hard time growing your site to the level you hope to achieve.
There are plenty of people researching online casinos on the Internet. Using search engine optimization to get your site in front of them is a great way to capture their attention. Combine that with great daily bonuses, promo codes, exciting events, and other awesome activities, you can use traffic from the search engines to take your online casino to the next level.
With that said, let’s take a look at some powerful tips to make it easier than ever to market your casino on the web. If you use these tips to your advantage, you’ll see your website traffic steadily grow as your player base and deposits expand.
SEO tips, Casino Website – Use Keyword Research to Find the Top Keywords before Writing Content
For some reason, casino owners love to start pumping out content day after day without actually performing keyword research. This is a huge mistake because researching your keywords is the best way to dominate the search engines and it’s the only way to find out what your potential players are looking up when they search for online casino type keyword phrases.
SEO Tips, Casino Website – Without knowing these exact terms, you will not know how to properly optimize your website. You will not know what keywords to add to your content, and ultimately this will make it a lot harder to get solid rankings in the search engines.
If you’re trying to promote Malta or UK online casinos, you’ll need to go to Google’s keyword planner and run a search on that keyword phrase. After you run this search, it will give you plenty of ideas for other top-notch casino keywords very similar to your starting point.
After you’ve gathered this information, you can begin writing content around it. This is the perfect way to attain search engine rankings for the best keyword phrases related to your online casino. Take advantage of this opportunity sooner rather than later.
According to a popular online casino promo codes website, building your content around the best keyword phrases in your niche is a great way to get more traffic to your site which will ultimately result in more deposits and players.
Onpage optimization (on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.
A search engine evaluates a website differently to a human visitor. A search engine can’t evaluate how nicely your website is designed, how well your content is written or how much value your products/services provide. It has to judge a website from a technical point of view.
On-site optimisation is the foundation on which the off-site optimisation process builds upon. Without it, off-site optimisation efforts can go largely to waste. The process is wide ranging, and will vary slightly from website to website, but these are some of the main factors that form the on-site optimisation process:
- Add keywords to urls, title tags, meta descriptions, header tags and alt tags.
- SEO Tips, Casino Website – Ensure each page has a unique and descriptive title and description.
- Assign existing, or create new, pages for each keyword.
- Improve content to match/better content on competitor websites.
- Assess existing and potential keyword targets.
- Remove, merge or add to pages that have little useful content on them.
- Check the site loads properly in different web browsers and screen resolutions.
- Analyse inbound link profile.
- Ensure call to actions are located in prominent positions.
- Link to important pages from the homepage and/or main navigation area.
- Improve the readability and formatting of written content.
- Check for and fix broken links.
- Add structured data mark-up code.
- Claim authorship of content.
- Fix duplicate content issues.
- Add in-content links where appropriate.
- Remove unnecessary outbound links.
- Create a user-friendly 404 error page.
- Assess and improve page loading times.
- Add social media sharing buttons.
- Create and submit an XML sitemap.
- Set-up Google Analytics and Search Console.
Some of these factors only ever need to be dealt with once, whereas others need to be regularly reviewed to see what further improvements can be made. Unless a professional SEO consultant has worked on your website, it’s highly unlikely that your website will be at all optimised for search engines, as on-site optimisation is something that web design companies rarely pay any attention to.
Perform Off Page Search Engine Optimization
SEO Tips, Casino Website – What is off page search engine optimization? Well, the main way to perform off page SEO is to build backlinks to your homepage and online content. When you create valuable content and share it on the web, other similar sites will naturally link back to yours and this will help improve your search engine rankings.
Instead of waiting for other websites to naturally link back to your site, you want to intentionally go out and start creating your own backlinks. These links are going to act as signals to Google which will help you improve in the search engine rankings.
More often than not, your rankings will improve even better if you get links from high domain authority sites. Plus, if these sites have thematic relevance in the online casinos niche, the links will be even more powerful and this will act as a major signal to Google to begin boosting your site in the search engine results.
According to a popular site that offers Virgin online casino codes, amidst other offerings, off page SEO and backlink building (link building) is the perfect way to get search engine traffic coming to your site.
Please use these SEO tips to effectively market your online casino website.